SEO + Geo Strategies That Win Now

Opportunities have often found me — and it’s not by chance. It’s because my SEO works. If you’ve landed on this page, it’s proof that I know exactly how to position myself where the right people are searching.

Over the past 15+ years, I’ve mastered both search engine optimisation (SEO) and geo-targeting — the art of tailoring your digital presence to specific locations so you’re the top choice for local, regional, and even international searches.

This ability to combine global reach with local dominance has led to opportunities I couldn’t have planned, like being invited to judge the Enactus Canada National & Global Competition — as the youngest person in the room. That moment reinforced a truth I live by: success isn’t luck. It’s smart positioning.

Why Geo-Targeting Is Your Secret Weapon

Geo-targeting ensures your message, ads, and content reach the right people in the right place at the right time. For Calgary businesses, that means:

• Ranking for Calgary-specific keywords your audience actually uses
• Serving ads only to people in your target regions
• Creating content that reflects local events, culture, and customer needs
• Getting featured in location-relevant media outlets, from The Globe and Mail to Calgary business publications

SEO + Geo Strategies That Win Now

1. Hyper-local landing pages for Calgary neighbourhoods like Kensington, Beltline, and Inglewood.
2. Geo-optimised blog content tied to local events, data, and seasonal trends.
3. National + local press releases (e.g., The Globe and Mail plus Calgary Herald) for authority and backlinks.
4. Geo-specific ad localisation that speaks directly to the culture and timing of your audience.

Quick Wins You Can Apply Today

• Claim and optimise your Google Business Profile with location-specific services.
• Add your city or region name naturally to titles, meta descriptions, and headings.
• Secure at least one backlink from a credible local source.
• Update your content calendar with posts tied to upcoming Calgary events.