Toonsberg

I created Toonsberg as an experiment to prove my SEO and YouTube playbook. With a fresh logo, kid-safe content, and targeted keywords, the channel reached 1M impressions in 28 days across Canada, the U.S., and India. It’s now expanded into children’s books line on Amazon

Co- Founder at Blastily

I co-founded Blastily and led the product from idea to a live, revenue-generating platform. I scaled our marketplace database to 1,000+ Blasting Spots—press, radio, TV, billboards, podcasts, influencers, vehicle branding—so brands can plan and launch campaigns in minutes.

I owned delivery end to end: user research, PRD, roadmap, sprint leadership, QA, and launch. Every feature was validated against real buyer needs, then shipped with clear measurables. The result is a platform used across eight markets, with ecommerce that generated up to $120,000.

What I shipped

• A live media marketplace with 1,000+ verified listings and fast search by location, channel, and budget.
• Self-serve campaign workflow: brief templates, secure checkout, order tracking, and reporting. With admin, users and partners dashboard.
• Lister onboarding and moderation to keep inventory accurate and bookable
• Go-to-market plan, positioning, and launch content

Head of Brand & Marketing Communications, FiberOne

Yes—that’s me leading FiberOne’s brand. I reported to the CEO, built the Brand & Marketing Communications function from scratch, set a clear roadmap, and managed budgets to deliver high-impact seasonal campaigns as the creative lead. I also scoped, project-managed, and launched a new e-commerce platform that generated $60,000 in six months. I additionally secured a strategic partnership with a fitness company, expanding our marketing reach and feeding the sales pipeline with new, qualified demand.

What I delivered

• A complete brand and comms roadmap with measurable goals
• Seasonal campaigns from concept to post-launch reporting
• Tight budget stewardship and performance tracking
• A live e-commerce experience from requirements to rollout to revenue
• Brand partnership with a fitness company: co-marketing campaigns, referral flows, on-site activations—creating new marketing channels for the sales team
• Site improvements with the dev team to strengthen SEO, architecture, and load speed